Shelf Tracking Audit
Structured store visits that record how household cleaning products appear on shelf — facings, gaps, promotions, and pack variants across agreed retail chains.
Who it is for
Brand managers, distributors, and category buyers who need a clear picture of how detergents, floor cleaners, dishwashing liquids, and related SKUs actually sit in store.
What you receive
A dated audit pack showing shelf presence, facing counts, out-of-stocks, promotional tags, and pack size mix for your agreed cleaning categories.
Included
- Agreed store list and category scope before fieldwork starts
- Trained field visits with photo evidence of shelf sections
- Facing counts, gap notes, and promo tag capture
- Summary tables by chain, store type, and SKU family
- A short briefing call to walk through findings
Outside this engagement
- Laboratory product testing
- Consumer interviews or focus groups
- Media buying or retail negotiation on your behalf
How the work runs
- Scope call to fix categories, chains, and visit window
- Field team visits stores on the agreed route plan
- Findings compiled into tables and annotated photos
- Delivery of the audit pack and a clarifying briefing
Preparation
Share your priority SKUs, competitor list, and any store access notes. Confirm whether private-label cleaning lines should be counted.
Practical constraints
Access depends on store openness to quiet observation; we do not disrupt merchandising or staff workflows.