About our field practice
Ridgepath Market Tracker Co., Ltd. was established in 2016 in Ho Chi Minh City to give brand and distributor teams a grounded view of household cleaning shelves — without turning store visits into guesswork.
Registered business
The official registered business name is Ridgepath Market Tracker Co., Ltd. We operate from 385 Xo Viet Nghe Tinh, Ward 24, Ho Chi Minh City, Vietnam, with field teams who specialise in laundry detergents, floor cleaners, dishwashing liquids, and multipurpose household cleaners.
A short history
In 2016 a small group of former trade analysts began conducting quiet shelf checks for a dishwashing brand that could not reconcile listing sheets with what shoppers actually saw. Word spread among neighbouring cleaning categories, and the practice grew into a dedicated market-tracking studio focused on household cleaning products.
Through the late 2010s we expanded from single-chain audits to multi-format waves that include hypermarkets, convenience formats, and selected traditional-trade shops near wet markets. Today clients commission one-off audits, price landscape briefs, and recurring store visit programs.
How we work
Visits are scheduled for calm hours whenever possible. Observers follow a category checklist agreed in advance, photograph shelf sections with permission for quiet documentation, and compile tables that brand managers can open without a decoder ring.
We stay close to cleaning aisles on purpose. That focus keeps our vocabulary precise — facings, hangtags, sachet strips, endcaps — and keeps delivery practical for Vietnam retail calendars, including Tet resets.
Values we hold
- Evidence before opinion: photos and timestamps accompany claims.
- Respect for store staff and shopper flow during observation.
- Clear scope so audits do not drift into unrelated categories.
- Plain language in every pack delivered to clients.