Coverage

Our regular routes follow household cleaning aisles in Ho Chi Minh City, with expansions when a client needs provincial cities or traditional-trade shops beside wet markets.

Quiet morning view down a supermarket household cleaning aisle in Vietnam

Ho Chi Minh City core

Most waves cover modern-trade doors across central and southern districts, including hypermarkets and supermarket formats where laundry detergents, floor cleaners, and dishwashing liquids occupy dedicated bays.

We schedule mid-morning midweek visits when possible so facing counts reflect a restocked shelf rather than a peak shopping crush.

Traditional-trade sample

When assortment questions reach neighbourhood shops, we add a lighter checklist for shorter shelves and counter-stock dishwashing liquids. These visits are scoped separately so modern-trade tables stay comparable.

Provincial expansions

Clients sometimes request Can Tho, Da Nang, or Hanoi doors for a national reading of a cleaning launch. Travel days and local store access notes are priced into those waves.

What we capture on route

  • Category bay photos for agreed cleaning families
  • Facing counts and empty-hook notes
  • Visible promo hangtags with timestamps
  • Endcap or seasonal display placements when in scope

Typical visit flow

A simple sequence keeps multi-store waves consistent for household cleaning categories.

  1. Confirm store list, category checklist, and quiet observation rules.
  2. Walk cleaning aisles, record facings, and photograph shelf sections.
  3. Note promo tags, endcaps, and out-of-stock gaps with timestamps.
  4. Compile tables and deliver the pack with a clarifying briefing.