Assortment Review
A side-by-side reading of which cleaning brands, pack sizes, and scent variants sit in selected outlets — useful before a reset or new listing.
Ho Chi Minh City field team
Ridgepath Market Tracker
We visit stores and write down what household cleaning products actually look like on the shelf — facings, gaps, prices, and promotions your trade team can act on.
Shelf Tracking Audit
A dated store-by-store pack for laundry detergents, floor cleaners, dishwashing liquids, and related SKUs. Photo evidence sits beside facing counts so brand and distributor teams share the same picture.
- Agreed store list and category scope before fieldwork
- Facing counts, out-of-stock notes, and promo tag capture
- Briefing call after the audit pack lands
Related tracking work
Each engagement stays close to household cleaning shelves — assortment, observed prices, or a recurring visit cadence.
Price Landscape Brief
Observed shelf prices and promotional tags for household cleaning products across a defined store sample, presented as a readable brief.
Store Visit Program
A recurring schedule of cleaning-category store checks so you receive steady field notes instead of a one-off snapshot.
Where the visits run
Coverage centres on Ho Chi Minh City modern trade, with optional traditional-trade shops and agreed provincial cities when a wave needs them.
Recent client notes
The shelf audit for our dishwashing range showed three stores where our 800 ml bottle had vanished while the 400 ml sachet wall looked full. That single detail changed our restock conversation with the distributor.
We asked for a price landscape brief across twelve HCMC outlets. The tables were clear, though two promo tags were already outdated by the time we met — Ridgepath had flagged those timestamps, which helped us avoid overreacting.
From the field notes
Short pieces on counting facings, reading promo tags, and planning seasonal cleaning category visits.
How we count detergent facings without slowing the aisle
A practical look at facing counts for laundry powders and liquids during quiet mid-morning visits in Ho Chi Minh City hypermarkets.
What temporary promo tags tell us about floor cleaner demand
Promotional hangtags on floor cleaners often outlast the offer itself. Here is how we timestamp and interpret them during market tracking visits.