Seasonal shelf resets for household cleaning before Tet
Before Tet, cleaning categories often gain temporary endcaps. We explain how a pre-holiday audit wave differs from a quiet quarter check.
In the weeks before Tet, many Ho Chi Minh City stores push multipurpose cleaners and laundry liquids onto endcaps. A standard bay-only audit would miss that activity.
We extend the visit checklist to capture temporary displays, gift-bundle wraps, and dual-placed SKUs that appear both in-bay and on the endcap.
Timing matters: visits too early miss the reset; visits during peak holiday shopping make calm observation harder. Mid-January mornings usually strike the right balance.
Price landscape briefs in this window carry extra footnotes because gift packs blur unit price comparisons. We separate bundled packs from regular bottles in the tables.
Teams planning Q1 listings often commission a short pre-Tet wave plus a post-holiday follow-up to see which temporary placements remain.